Enterprise Rent A Car, Boston Park Road, Brentford, TW8 9JF

the installation of structure with two digital advertisement screens adjacent to the M4 flyover

Authority: London Borough of Hounslow
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: TW8 9JF

Main issues, as the Inspector framed them

The effect of the siting of the proposed advertisement on amenity, being the character and appearance of the area
The effect of the siting of the proposed advertisement on public safety, being highway safety

What decided it

The proposed advertisement tower would appear as a visually discordant and unduly conspicuous feature within the low-rise Boston Park Road area, causing visual harm to the character and appearance of the locality.

Plan policies cited: London Plan Policy D4, London Plan Policy D8, London Plan Policy T1, London Plan Policy T2, London Borough of Hounslow Local Plan Policy CC1, London Borough of Hounslow Local Plan Policy CC2, London Borough of Hounslow Local Plan Policy CC5, London Borough of Hounslow Local Plan Policy EC1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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