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Dismissed8 June 20266008112

Enterprise Rent A Car, Boston Park Road, Brentford, TW8 9JF

Planning appeal 6008112 at Enterprise Rent A Car, Boston Park Road, Brentford, TW8 9JF (London Borough of Hounslow) was dismissed on 8 June 2026 by Inspector Nicola Davies, by written representations. The main issue, as the Inspector framed it: The effect of the siting of the proposed advertisement on amenity, being the character and appearance of the area.

the installation of structure with two digital advertisement screens adjacent to the M4 flyover

Authority
London Borough of Hounslow
Appeal type
advert · Commercial advertisement
Procedure
Written
Development
advertisement
Inspector
Nicola Davies
Postcode
TW8 9JF

Main issues, as the Inspector framed them

  • The effect of the siting of the proposed advertisement on amenity, being the character and appearance of the area
  • The effect of the siting of the proposed advertisement on public safety, being highway safety

What decided it

The proposed advertisement tower would appear as a visually discordant and unduly conspicuous feature within the low-rise Boston Park Road area, causing visual harm to the character and appearance of the locality.

What the Inspector cited

Development plan policies
London Plan Policy D4London Plan Policy D8London Plan Policy T1London Plan Policy T2London Borough of Hounslow Local Plan Policy CC1London Borough of Hounslow Local Plan Policy CC2London Borough of Hounslow Local Plan Policy CC5London Borough of Hounslow Local Plan Policy EC1

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hounslow

The authority’s record since 2016 · every decision in 2026

  1. Allowed11 September 20266010152
    Pavement O/S Aldi, 76-86 High Street, Feltham, TW13 4DD
  2. Allowed11 September 20266010150
    Pavement O/S Aldi, 76-86 High Street, Feltham, TW13 4DD
  3. Dismissed9 June 20266004060
    High Street, Outside No. 112, Hounslow, London, TW3 1NA
  4. Dismissed9 June 20266004059
    High Street, Outside No. 112, Hounslow, London, TW3 1NA
  5. Allowed29 May 20266003823
    Shell Sunbury, Country Way, Feltham, TW13 6QN

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.