Footpath outside The Standard, 10 Argyle Street, London, WC1H 8EG

Main issues, as the Inspector framed them

• the effect of the proposal on the character and appearance of the area, including whether it would preserve or enhance the significance of the Kings Cross/St Pancras Conservation Area and nearby listed buildings through development within their settings
• whether the proposal would achieve an appropriate level of community safety at the locality
• the effect of the proposal on pedestrian safety
• the effect of the advertisements on the visual amenity of the area

What decided it

The less than substantial but considerable harm to the character and appearance of the conservation area and the setting of nearby listed buildings, combined with the failure to achieve appropriate community safety, could not be outweighed by the limited public benefits of the proposal.

the less than substantial harm to the conservation area and setting of listed buildings, and the failure to achieve appropriate community safety, were not outweighed by the public benefits of improved connectivity and emergency messaging