Adjacent To Clapham Common Underground Station, The Pavement (& Clapham Common South Side), London, SW4 7AJ

a single sided non illuminated advertisement display

Authority: London Borough of Lambeth
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: SW4 7AJ

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the character and appearance of the local area, with reference to Clapham Conservation Area and the setting of Grade II* listed structures and buildings

What decided it

The substantial harm to the character and appearance of the conservation area and the significant harm to the setting of Grade II* listed buildings caused by the scale, undue prominence and obtrusive visual effect of the proposed advertisement outweighs any economic and social benefits.

Framework references: 212, 56, 57

Plan policies cited: Policy Q2, Policy Q5, Policy Q17, Policy Q20, Policy Q22, Policy PN5

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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