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Dismissed28 August 20266011502

2 Wheatley Lane, Ilkley, LS29 8BS

Planning appeal 6011502 at 2 Wheatley Lane, Ilkley, LS29 8BS (City of Bradford Metropolitan District Council) was dismissed on 28 August 2026 by Inspector N McGurk, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on visual amenity, having regard to the character and appearance of the surrounding area.

5 metre high internally illuminated totem sign with branded illuminated sign, non-illuminated directional sign, and illuminated electric vehicle charging price sign

Authority
City of Bradford Metropolitan District Council
Appeal type
advert · Commercial advertisement
Procedure
Written
Development
advertisement
Inspector
N McGurk
Postcode
LS29 8BS

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on visual amenity, having regard to the character and appearance of the surrounding area

What decided it

The proposed sign's height, elevated siting, illumination and discordant appearance would make it a prominent and incongruous feature that would be detrimental to visual amenity and the character of the surrounding area.

The economic and operational benefits of the sign did not outweigh the harm to visual amenity and local character.

What the Inspector cited

Development plan policies
Policy INDP19 of the Ilkley Neighbourhood Development Plan
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.