2 Wheatley Lane, Ilkley, LS29 8BS

Authority: City of Bradford Metropolitan District Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: LS29 8BS

Main issues, as the Inspector framed them

the effect of the proposed advertisement on visual amenity, having regard to the character and appearance of the surrounding area

What decided it

The proposed sign's height, elevated siting, illumination and discordant appearance would make it a prominent and incongruous feature that would be detrimental to visual amenity and the character of the surrounding area.

The economic and operational benefits of the sign did not outweigh the harm to visual amenity and local character.

Framework references: 141

Plan policies cited: Policy INDP19 of the Ilkley Neighbourhood Development Plan

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