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Dismissed4 August 20213268069

135 Barnsley Road, South Elmsall, Pontefract, WF9 2AE

Planning appeal 3268069 at 135 Barnsley Road, South Elmsall, Pontefract, WF9 2AE (Wakefield Metropolitan District Council) was dismissed on 4 August 2021 by Inspector Brooker M, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area.

the “Upgrade of existing 48 sheet advert to support digital poster

Authority
Wakefield Metropolitan District Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Brooker M
Postcode
WF9 2AE

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area

What decided it

The large illuminated digital panel in an elevated position would appear incongruous and be a dominant feature that would harmfully alter the character of the local area, and the illumination would make it particularly prominent, with the proposed mitigation measures insufficient to overcome this harm.

The environmental benefits of the scheme and reduction in overall advertising size were outweighed by the appreciable and harmful effect on the visual amenity of the area.

What the Inspector cited

Development plan policies
Policy D9 LDF DPDPolicy D16 LDF DPD
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.