135 Barnsley Road, South Elmsall, PONTEFRACT, WF9 2AE

the “Upgrade of existing 48 sheet advert to support digital poster

Authority: Wakefield Metropolitan District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Brooker M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The large illuminated digital panel in an elevated position would appear incongruous and be a dominant feature that would harmfully alter the character of the local area, and the illumination would make it particularly prominent, with the proposed mitigation measures insufficient to overcome this harm.

The environmental benefits of the scheme and reduction in overall advertising size were outweighed by the appreciable and harmful effect on the visual amenity of the area.

Framework references: 136

Plan policies cited: Policy D9 LDF DPD, Policy D16 LDF DPD

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

Town Planner Pro

What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.
Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.
The judgement stays yours. The tool gathers the material and dates it.

Join the waiting list

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.