High Street , Castleford , WF10 5JU

upgrade of existing 48 sheet advert to support digital poster

Authority: Wakefield Metropolitan District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Brooker M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area and local residents

What decided it

The large illuminated digital panel would be incongruous with the local character and would have a significant harmful impact on the visual amenity of the area and the amenity of nearby residential dwellings.

The environmental and charitable benefits claimed by the appellant did not outweigh the appreciable and harmful effect on visual amenity and local residents' amenity.

Framework references: 136

Plan policies cited: Policy D9, Policy D16

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