Tinsley Roundabout, Sheffield, S9 1RD

removal of existing displays and erection of internally illuminated LED digital display screen

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cooper P

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The size, changing images, illumination, elevated position and prominent location of the proposed advertisement would dominate and be overbearing on the host building and street scene, causing harm to visual amenity that could not be mitigated by conditions or outweighed by the appellant's claimed benefits.

The benefits forwarded by the appellant would not outweigh the harm to visual amenity identified by the Inspector.

Framework references: 130

Plan policies cited: Policy BE13, Policy S10

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