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Planning appeal decision

Dismissed21 September 20213269088

Land at , Fullers Hill, Great Yarmouth, NR30 1PR

Planning appeal 3269088 at Land at , Fullers Hill, Great Yarmouth, NR30 1PR (Great Yarmouth Borough Council) was dismissed on 21 September 2021 by Inspector Winnard K, by written representations. The main issue, as the Inspector framed it: The effect of the proposed digital advertisement display on public safety with particular regard to highway safety.

the conversion of two 48-sheet advertising display to a single 48-sheet digital advertisement display

Authority
Great Yarmouth Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Winnard K
Postcode
NR30 1PR

Main issues, as the Inspector framed them

  • The effect of the proposed digital advertisement display on public safety with particular regard to highway safety

What decided it

The position and format of the proposed digital advertisement display would distract motorists and cyclists approaching the Fullers Hill roundabout at a critical point where high attention is required, thereby creating a detriment to public safety.

The benefits of digital technology including easier maintenance, greater efficiency and site upgrade did not outweigh the harm identified in relation to public safety.

What the Inspector cited

Development plan policies
Core Policy CS16Saved Policy BNV 22DSaved Policy BNV 22F

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.