Land at , Fullers Hill, Great Yarmouth, NR30 1PR

the conversion of two 48-sheet advertising display to a single 48-sheet digital advertisement display

Authority: Great Yarmouth Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Winnard K

Main issues, as the Inspector framed them

The effect of the proposed digital advertisement display on public safety with particular regard to highway safety

What decided it

The position and format of the proposed digital advertisement display would distract motorists and cyclists approaching the Fullers Hill roundabout at a critical point where high attention is required, thereby creating a detriment to public safety.

The benefits of digital technology including easier maintenance, greater efficiency and site upgrade did not outweigh the harm identified in relation to public safety.

Plan policies cited: Core Policy CS16, Saved Policy BNV 22D, Saved Policy BNV 22F

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