WAVENEY MILLS, SOUTHTOWN ROAD, GREAT YARMOUTH, NR31 0JB

new single illuminated 48-sheet digital advertisement display

Authority: Great Yarmouth Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bell-Williamson J

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the occupiers of dwellings on Plevna Terrace

What decided it

The combination of the 75-metre separation distance, lack of direct views from dwellings, proposed luminance and movement controls, and existing ambient light and traffic movement in the industrial/commercial area meant the advertisement would not cause undue harm to residential amenity.

Plan policies cited: Policy CS9(f) of the Great Yarmouth Local Plan Core Strategy 2013-2030, Policy BNV22 of the Great Yarmouth Borough-Wide Local Plan (2001)

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