Planning appeal decision
Waveney Mills, Southtown Road, Great Yarmouth, NR31 0JB
Planning appeal 3279761 at Waveney Mills, Southtown Road, Great Yarmouth, NR31 0JB (Great Yarmouth Borough Council) was allowed on 27 January 2022 by Inspector Bell-Williamson J, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the occupiers of dwellings on Plevna Terrace.
new single illuminated 48-sheet digital advertisement display
- Authority
- Great Yarmouth Borough Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Bell-Williamson J
- Postcode
- NR31 0JB
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on the amenity of the occupiers of dwellings on Plevna Terrace
What decided it
The combination of the 75-metre separation distance, lack of direct views from dwellings, proposed luminance and movement controls, and existing ambient light and traffic movement in the industrial/commercial area meant the advertisement would not cause undue harm to residential amenity.
What the Inspector cited
- Development plan policies
- Policy CS9(f) of the Great Yarmouth Local Plan Core Strategy 2013-2030Policy BNV22 of the Great Yarmouth Borough-Wide Local Plan (2001)
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


More decisions in Great Yarmouth
The authority’s record since 2016 · every decision in 2022
- Allowed29 July 20266010562Land Outside 3 Market Pl, Great Yarmouth, NR30 2AX
- Allowed29 July 20266010561Land Outside 3 Market Pl, Great Yarmouth, NR30 2AX
- Dismissed28 March 20253348886Car Park to the South-West of, Junction at Howard Street South and Stonecutters Way, Great Yarmouth, NR30 1LN
- Dismissed4 June 20243331193A1243 Pasteur Road, Great Yarmouth, Norfolk, NR31 0LZ
- Dismissed21 September 20213269088Land at , Fullers Hill, Great Yarmouth, NR30 1PR
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
®