Blackbird Crossroads Motors, 1 Blackbird Avenue, LEICESTER, LE4 0AD

replacement of existing 2 x 48 sheet and 1 x 96 sheet externally illuminated advertisement hoardings with 2 x 48 sheet freestanding digital advertising display units, measuring 6.2m wide x 3.2m high and comprising pressed metal frames with sealed LED screens

Authority: Leicester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Edwards J

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The proposal would reduce overall advertisement clutter and would not have a harmful effect on visual amenity when viewed in the context of the busy urban crossroads with existing illuminated signs and street furniture.

Plan policies cited: Policy CS03

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