Starbucks Drive Thru, Shepiston Lane, Hayes, UB3 1RW

Planning appeal 3273152 at Starbucks Drive Thru, Shepiston Lane, Hayes, UB3 1RW (London Borough of Hillingdon) was allowed on 9 September 2021 by Inspector Willis S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on the visual amenity of the area.

1) int-illum 9mtr totem 2) 2 x int-illum double sided monuments/mini totems 3) int-illum clearance bar 4) int-illum preview menu board 5) int-illum speaker/order canopy 6) int-illum 5-panel menu board 7) non-illum drive thru window frosted vinyl 8) int-illum double sided thank you/no entry directional sign 9) int- illum 1500mm single sided roundel 10) int-illum 1500mm single sided roundel 11) int- illum 305mm wordmark 12) int-illum wall mounted 430mm high building directional sign 13) non-illum window manifestations - 2 different heights 14) ext-illum drive thru artwork/fret cut panel 15)non-illum double sided banner frame

Authority: London Borough of Hillingdon
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Willis S

Main issues, as the Inspector framed them

The effect of the proposed advertisements on the visual amenity of the area

What decided it

The proposed advertisements would be seen in the context of existing commercial development and signage nearby and would not appear incongruous or harm the visual amenity of the area.

What the Inspector cited

Development plan policies: Policy EM2 Part 1 PlanPolicy DMEI4 Part 2 PlanPolicy G2 London PlanPolicy BE1 Part 1 PlanPolicy DMHB13A Part 2 Plan

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.