Starbucks Drive Thru, Shepiston Lane, HAYES, UB3 1RW

1) int-illum 9mtr totem 2) 2 x int-illum double sided monuments/mini totems 3) int-illum clearance bar 4) int-illum preview menu board 5) int-illum speaker/order canopy 6) int-illum 5-panel menu board 7) non-illum drive thru window frosted vinyl 8) int-illum double sided thank you/no entry directional sign 9) int- illum 1500mm single sided roundel 10) int-illum 1500mm single sided roundel 11) int- illum 305mm wordmark 12) int-illum wall mounted 430mm high building directional sign 13) non-illum window manifestations - 2 different heights 14) ext-illum drive thru artwork/fret cut panel 15)non-illum double sided banner frame

Authority: London Borough of Hillingdon
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Willis S

Main issues, as the Inspector framed them

The effect of the proposed advertisements on the visual amenity of the area

What decided it

The proposed advertisements would be seen in the context of existing commercial development and signage nearby and would not appear incongruous or harm the visual amenity of the area.

Plan policies cited: Policy EM2 Part 1 Plan, Policy DMEI4 Part 2 Plan, Policy G2 London Plan, Policy BE1 Part 1 Plan, Policy DMHB13A Part 2 Plan

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

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