Bluebird Care, Jubilee Place, 6 High Road, Ickenham, UXBRIDGE, UB10 8LJ

installation of a non-illuminated freestanding sign

Authority: London Borough of Hillingdon
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Barnes S

Main issues, as the Inspector framed them

The effect of the advertisement on amenity, with particular regard to the effect on the significance of heritage assets

What decided it

The sign's prominent position and scale obscured significant architectural features of the non-designated heritage asset and detracted from the streetscene and significance of the conservation area and setting of listed buildings, causing harm that could not be justified.

Framework references: 212, 213, 214, 215

Plan policies cited: DMHB 1, DMHB 4, DMHB 11, DMHB 12, DMHB 13A, D3, D1, D4

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