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Dismissed12 February 20263374976

Bluebird Care, Jubilee Place, 6 High Road, Ickenham, Uxbridge, UB10 8LJ

Planning appeal 3374976 at Bluebird Care, Jubilee Place, 6 High Road, Ickenham, Uxbridge, UB10 8LJ (London Borough of Hillingdon) was dismissed on 12 February 2026 by Inspector Barnes S, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on amenity, with particular regard to the effect on the significance of heritage assets.

installation of a non-illuminated freestanding sign

Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Barnes S
Postcode
UB10 8LJ

Main issues, as the Inspector framed them

  • The effect of the advertisement on amenity, with particular regard to the effect on the significance of heritage assets

What decided it

The sign's prominent position and scale obscured significant architectural features of the non-designated heritage asset and detracted from the streetscene and significance of the conservation area and setting of listed buildings, causing harm that could not be justified.

What the Inspector cited

Development plan policies
DMHB 1DMHB 4DMHB 11DMHB 12DMHB 13AD3D1D4
National Planning Policy Framework
Paragraph 212Paragraph 213Paragraph 214Paragraph 215

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hillingdon

The authority’s record since 2016 · every decision in 2026

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.