5 Halifax Road, HALIFAX, HX3 8EN

described on the application form as the ‘upgrade of existing 48 sheet advert to support digital poster

Authority: Calderdale Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ollerenshaw M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed illuminated LED display would be a discordant and intrusive feature in the street scene, significantly more harmful to visual amenity than the existing non-illuminated sign, contrary to NPPF paragraph 136.

Framework references: 136

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