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Planning appeal decision

Dismissed8 September 20213274097

1 Olympic Way, Wembley, HA9 0NP

Planning appeal 3274097 at 1 Olympic Way, Wembley, HA9 0NP (London Borough of Brent) was dismissed on 8 September 2021 by Inspector Glaister C, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the area.

an internally illuminated advertising board on the front of the building

Authority
London Borough of Brent
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Glaister C
Postcode
HA9 0NP

Main issues, as the Inspector framed them

  • The effect of the advertisement on the amenity of the area

What decided it

The advertisement would appear as a dominant and incongruous addition when viewed from Wembley Park Drive in the context of residential character, causing substantial harm to visual amenity that could not be fully mitigated by conditions.

What the Inspector cited

Development plan policies
SPG8 Advertisements (Other Than Shops) Supplementary Planning Guidance Number 8Policy WEM 3 of the Wembley Area Action Plan (January 2015)Policy DMP1 of the Brent Development Management Policies (November 2016)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.