1 Olympic Way, Wembley, HA9 0NP

an internally illuminated advertising board on the front of the building

Authority: London Borough of Brent
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Glaister C

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area

What decided it

The advertisement would appear as a dominant and incongruous addition when viewed from Wembley Park Drive in the context of residential character, causing substantial harm to visual amenity that could not be fully mitigated by conditions.

Plan policies cited: SPG8 Advertisements (Other Than Shops) Supplementary Planning Guidance Number 8, Policy WEM 3 of the Wembley Area Action Plan (January 2015), Policy DMP1 of the Brent Development Management Policies (November 2016)

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