CITY GATE, 8 ST MARY'S GATE, SHEFFIELD, S1 4LW

illuminated digital advertising screen for the display of static poster advertisements

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Taylor K

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement's substantial size, high-level siting on a prominent tall building at a gateway location, and illuminated digital nature would cause significant adverse effects on the visual amenity of the area, contrary to development plan policies and NPPF paragraph 136.

The limited economic benefits of the advertisement platform did not outweigh the significant harm to visual amenity and character of the area.

Framework references: 136

Plan policies cited: Policy BE13 of the Sheffield Unitary Development Plan, 1998, Policy CS75 of the Sheffield Development Framework, Core Strategy, 2009, Policy CS74 of the Sheffield Development Framework, Core Strategy, 2009

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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