6 Ongar Road, BRENTWOOD, CM15 9AX

replacement of existing advertisement with a new LED digital advertisement of a smaller size

Authority: Brentwood Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Philpott M

Main issues, as the Inspector framed them

The effect of the proposal on amenity

What decided it

The proposed digital display would constitute a discordant and visually intrusive feature with a harmful impact on amenity that outweighs the environmental and economic benefits claimed.

The environmental advantages of remote operation and energy efficiency and economic benefits of vibrancy did not outweigh the harm to amenity.

Framework references: 136

Plan policies cited: Policy CP1, Policy C14, Policy C21, Policy C22

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