60 HIGH STREET, CHESHUNT, HERTS, EN8 0AQ

Replacement of an existing 48-sheet advertisement display with an illuminated 48-sheet digital advertisement display

Authority: Broxbourne Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Szymanski D

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area
the effect of the proposed advertisement on public safety

What decided it

The combination of the advertisement's large size, significant height, prominent position, illuminated LED display with changing imagery would cause significant harm to amenity and public safety that could not be mitigated by conditions and outweighed the limited benefits of the proposal.

The limited benefits of the new advertisement in respect of poster disposal, health and safety, recycling, duration of use, remote control, vehicular miles, removability, public information, and economic benefits did not overcome the significant harm to the amenity of the area and public safety.

Plan policies cited: Policy DSC1, Policy DSC9, Policy EQ3, Policy TM2

Read the decision letter on the Inspectorate’s site

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