54a High Road, Broxbourne, HERTS, EN10 7NF

advertisement consent for a 4000mm by 2000mm LED advertising sign

Authority: Broxbourne Borough Council
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Dring G

Main issues, as the Inspector framed them

the effect of the proposed advertisement on amenity and public safety

What decided it

The combination of the advertisement's size, first-floor positioning, bright intermittent illumination, and excessive illuminance level would create a dominant, incongruous feature harmful to amenity and a distraction hazard to motorists at a busy junction.

Plan policies cited: Policy DSC1, Policy DSC9, Policy TM2

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