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Planning appeal decision

Dismissed22 November 20213275587

1 Freshfield Way (Fronting Eastern Road), Brighton, BN2 0LE

Planning appeal 3275587 at 1 Freshfield Way (Fronting Eastern Road), Brighton, BN2 0LE (Brighton and Hove City Council) was dismissed on 22 November 2021 by Inspector Cramond D, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on amenity.

Display of a single illuminated 48-sheet digital advertisement display, 6m x 3m

Authority
Brighton and Hove City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Cramond D
Postcode
BN2 0LE

Main issues, as the Inspector framed them

  • The effect of the proposal on amenity

What decided it

The sign would be unduly detrimental to amenity by reason of its size, position, intended illumination and dominance in a location that is predominantly residential in character, outweighing the economic and business encouragement benefits cited by the appellant.

The economic and business encouragement benefits and sustainability considerations did not outweigh the concerns regarding undue detriment to amenity.

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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