1 FRESHFIELD WAY (FRONTING EASTERN ROAD), BRIGHTON, BN2 0LE

Authority: Brighton and Hove City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cramond D

Main issues, as the Inspector framed them

The effect of the proposal on amenity

What decided it

The sign would be unduly detrimental to amenity by reason of its size, position, intended illumination and dominance in a location that is predominantly residential in character, outweighing the economic and business encouragement benefits cited by the appellant.

The economic and business encouragement benefits and sustainability considerations did not outweigh the concerns regarding undue detriment to amenity.

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