Land at Stockport Road & Corner of Birch Street, Ashton Under Lyne, OL7 0NP

conversion of 2x 48-sheet illuminated advertising displays to 1x 48-sheet digital advertising display

Authority: Tameside Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Senior H

Main issues, as the Inspector framed them

The effect of the advertisement on public safety with particular regard to the safety of highway users

What decided it

The digital advertisement's illuminance and changing imagery would create an unacceptable distraction to drivers at a complex junction where concentration on highway conditions is essential, resulting in likely harm to public safety.

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