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Allowed10 February 20223276515

Unit 7, Reading Gate Retail Park, Reading, RG2 0DG

Planning appeal 3276515 at Unit 7, Reading Gate Retail Park, Reading, RG2 0DG (Reading Borough Council) was allowed on 10 February 2022 by Inspector O'Brien L, by written representations. The main issue, as the Inspector framed it: The effect of the advertisements on visual amenity.

THREE FLAGPOLES, 12m HIGH, WITH BANNERS 4m x 1m

Authority
Reading Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
O'Brien L
Postcode
RG2 0DG

Main issues, as the Inspector framed them

  • The effect of the advertisements on visual amenity

What decided it

The flagpoles would be sited in a context where such signage is expected and would not cause harm to visual amenity or character and appearance when viewed against the existing diverse and eclectic commercial signage within the retail park.

What the Inspector cited

Development plan policies
Policy OU4Policy CC7

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.