UNIT 7, READING GATE RETAIL PARK, READING, RG2 0DG

THREE FLAGPOLES, 12m HIGH, WITH BANNERS 4m x 1m

Authority: Reading Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: O'Brien L

Main issues, as the Inspector framed them

The effect of the advertisements on visual amenity

What decided it

The flagpoles would be sited in a context where such signage is expected and would not cause harm to visual amenity or character and appearance when viewed against the existing diverse and eclectic commercial signage within the retail park.

Plan policies cited: Policy OU4, Policy CC7

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