21 - 27 The Concourse, London, N9 0TY

2 no. internally illuminated, wall mounted, fascia- mounted signs

Authority: London Borough of Enfield
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Webb M

Main issues, as the Inspector framed them

the effect of the advertisement on the visual amenity of the area

What decided it

The proposal would add visual clutter at higher level that would disrupt the important street scene feature provided by the existing sign and would appear prominent and out of place, contrary to development plan policies.

The potential benefits of increased store visibility and town centre vitality were outweighed by the substantial harm to visual amenity of the area.

Plan policies cited: Policy CP30 of the Enfield Plan Core Strategy 2010-2025, Policy DMD37 of the Enfield Development Management Document, Policy DMD41 of the Enfield Development Management Document, Policy D8 of the London Plan (2021)

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