Gala Social Club, Southernhay, BASILDON, SS14 1DH

the installation of 1 x 48 sheet freestanding digital advertising display unit, measuring 6.2m wide x 3.2m high and comprising pressed metal frame and sealed LED screen

Authority: Basildon District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Rose D

Main issues, as the Inspector framed them

the effect of the proposal on visual amenity

What decided it

The proposed freestanding digital display would appear as a prominent and distracting feature that would adversely dominate and undermine the simple landscaped setting of the appeal site, resulting in an adverse effect on visual amenity.

Framework references: 136

Plan policies cited: Saved Policy BAS BE18 of the Basildon District Local Plan (2007), Policy DES7 of the emerging local plan

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