34-36, High Street, Billericay, CM12 9BQ

described in the application form as follows: ”new signage and associated lighting proposed to redundant Argos site

Authority: Basildon District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Shrimplin R

Main issues, as the Inspector framed them

The visual impact of the proposed advertisements in relation to amenity and public safety

What decided it

The proposed signage would harm the appearance of the shopfront and undermine the visual qualities of the Conservation Area by departing from the established design practice for signage placement on the elevation.

Framework references: 136

Plan policies cited: BAS BE17, BAS BE18

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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