Bp Garage-Mereside, 197 Warwick Road, SOLIHULL, B92 7AW

Installation of illuminated 48-sheet D- Poster measuring 6m by 3m. - display would be illuminated to levels advised by PLG05; - would display images at a frequency of once every 10 seconds; and - Images would be static meaning no moving images or video

Authority: Solihull Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sutton A

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area

What decided it

The large, uncharacteristic digital advertisement would dominate the street scene and harmfully alter the existing sense of place, constituting a significant adverse effect on the amenity of the area that outweighed any limited economic or sustainability benefits.

The limited economic and sustainability benefits of the digital advertisement did not outweigh the significant adverse effect on the amenity of the area.

Framework references: 136

Plan policies cited: Policy P15

Read the decision letter on the Inspectorate’s site

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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