42 High Street, Solihull, BIRMINGHAM, B91 3TB

a double-sided projecting sign (internally-illuminated) for the display of static digital advertisements

Authority: Solihull Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Pipe C

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area

What decided it

The advertisement's scale, illumination, and design would make it a prominent and intrusive addition to the conservation area, causing detrimental harm to the amenity and character of the area.

Framework references: 212

Plan policies cited: Policy P15, Policy P16

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