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Planning appeal decision

Dismissed24 December 20213278507

Advertising at 413 Portland Road, Brighton, BN3 5SG

Planning appeal 3278507 at Advertising at 413 Portland Road, Brighton, BN3 5SG (Brighton and Hove City Council) was dismissed on 24 December 2021 by Inspector Cramond D, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on amenity.

Upgrade of existing 48 sheet advert to support a digital poster with maximum luminance not exceeding 300cd/sqm at night time; size and positioning to remain unchanged

Authority
Brighton and Hove City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Cramond D
Postcode
BN3 5SG

Main issues, as the Inspector framed them

  • The effect of the proposal on amenity

What decided it

The proposal would result in a more substantial and eye-catching display unsuited to the low-key local character and would detract from the visual attributes of the adjacent grade II listed station building.

The sustainability and operational benefits of the digital upgrade were outweighed by the negative impact on amenity and the character of the area.

The decision letter

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The authority’s record since 2016 · every decision in 2021

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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