4 Fife Street, SHEFFIELD, S9 1NJ

the Upgrade of existing 48 sheet advert to support digital poster

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bayliss G

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area
the effect of the proposed advertisement on public safety

What decided it

The proposal would cause increased distraction to highway users due to illumination and changing display at a junction with a high collision rate, and would harm visual amenity in a residential area, conflicting with Policy BE13 and NPPF paragraph 136.

Framework references: 136

Plan policies cited: Policy BE13

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