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Planning appeal decision

Dismissed2 December 20213281176

Land Adjacent to Burger King, Bristol Road, Gloucester, GL2 5DH

Planning appeal 3281176 at Land Adjacent to Burger King, Bristol Road, Gloucester, GL2 5DH (Gloucester City Council) was dismissed on 2 December 2021 by Inspector Sutton A, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on the visual amenity of the area.

one LED illuminated digital poster display panel

Authority
Gloucester City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Sutton A
Postcode
GL2 5DH

Main issues, as the Inspector framed them

  • the effect of the advertisement on the visual amenity of the area

What decided it

The proposed LED illuminated advertisement would be a discordant feature that would harm the visual amenity of the area by appearing overbearing and out of keeping with the transition zone between urban and greener fringe character.

What the Inspector cited

Development plan policies
SD4
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Gloucester City

The authority’s record since 2016 · every decision in 2021

  1. Allowed21 September 20263376634
    Side Wall of No 2 Kingsholm Road, Gloucester, GL1 3AZ
  2. Dismissed28 August 20253369296
    155 Bristol Road, Gloucester, GL1 5SY
  3. Dismissed17 December 20243340952
    Land at St Ann Way, Gloucester Quays, St Ann Way, Gloucester , GL1 5SH
  4. Dismissed30 January 20243332802
    Site No 1995 Side of 113, Northgate Street, Gloucester, GL1 2AA
  5. Allowed27 October 20213278510
    The Laundry Lounge, 52 Bristol Road, Gloucester, GL1 5SD

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.