LAND ADJACENT TO BURGER KING, BRISTOL ROAD, GLOUCESTER, GL2 5DH

one LED illuminated digital poster display panel

Authority: Gloucester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Sutton A

Main issues, as the Inspector framed them

the effect of the advertisement on the visual amenity of the area

What decided it

The proposed LED illuminated advertisement would be a discordant feature that would harm the visual amenity of the area by appearing overbearing and out of keeping with the transition zone between urban and greener fringe character.

Framework references: 136

Plan policies cited: SD4

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