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Allowed4 March 20223284430

Land Adjacent 946 Great West Road, Brentford, TW8 9HF

Planning appeal 3284430 at Land Adjacent 946 Great West Road, Brentford, TW8 9HF (London Borough of Hounslow) was allowed on 4 March 2022 by Inspector Davies E, by written representations. The main issue, as the Inspector framed it: The effect of the development on the amenity of the Great West Road and the local area.

removal of the existing landscape advertisement hoarding, measuring approximately 12mx3m and the installation of an internally illuminated free standing digital advertisement, measuring approximately 6m x 3m

Authority
London Borough of Hounslow
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Davies E
Postcode
TW8 9HF

Main issues, as the Inspector framed them

  • The effect of the development on the amenity of the Great West Road and the local area

What decided it

The minimal increase in height (0.16m) and reduction in overall width (12m to 6m), combined with the absence of animation or special effects in the digital display, would not cause material harm to amenity or the setting of nearby listed buildings.

What the Inspector cited

Development plan policies
Policy CC1Policy CC2Policy CC4Policy CC5

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hounslow

The authority’s record since 2016 · every decision in 2022

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  2. Allowed11 September 20266010150
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  3. Dismissed9 June 20266004060
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  4. Dismissed9 June 20266004059
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  5. Dismissed8 June 20266008112
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.