Land adjacent 946 Great West Road, Brentford, TW8 9HF

removal of the existing landscape advertisement hoarding, measuring approximately 12mx3m and the installation of an internally illuminated free standing digital advertisement, measuring approximately 6m x 3m

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Davies E

Main issues, as the Inspector framed them

The effect of the development on the amenity of the Great West Road and the local area

What decided it

The minimal increase in height (0.16m) and reduction in overall width (12m to 6m), combined with the absence of animation or special effects in the digital display, would not cause material harm to amenity or the setting of nearby listed buildings.

Plan policies cited: Policy CC1, Policy CC2, Policy CC4, Policy CC5

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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