High Flyer, 69 Newnham Street, ELY, CB7 4PQ

the siting of a three dimensional ‘mug’ structure advertisement on the gable end of the building

Authority: East Cambridgeshire District Council
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed D

Main issues, as the Inspector framed them

The effect of the mug structure/advertisement on the character, appearance and amenity of the area, including the effect on the City of Ely Conservation Area

What decided it

The temporary two-year permission was justified by the innovative marketing benefits to the public house relaunch and substantial local support, but only for a limited period before the novelty wears off and the structure becomes an eyesore.

Plan policies cited: Policy ENV1, Policy ENV2, Policy ENV3, Policy ENV11

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