Pavement o/s New Zing VAA, 834 Ecclesall Road, , Sheffield, S11 8TD

two digital LCD screens to Street Hub unit

Authority: Sheffield City Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Cooper P

Main issues, as the Inspector framed them

The effect of the development on amenity, with regards to visual prominence

What decided it

The large illuminated LCD screens would appear overly dominant and visually intrusive in a non-city centre location, causing unmitigated harm to the amenity of the area, particularly during hours of darkness.

Plan policies cited: Saved Policy S10(d) of the Sheffield Unitary Development Plan (1998)

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