1-2 Corporation Road , Chelmsford , Essex , CM1 2AR

the replacement of an existing 48 sheet advertising billboard with a digital 48 sheet advertising billboard

Authority: Chelmsford Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Greenwood L

Main issues, as the Inspector framed them

The effect of the proposed signage on the amenity of the local area, including the setting of nearby designated and non-designated heritage assets

What decided it

The proposed illuminated digital sign would unacceptably harm the amenity of the local area and the setting of the locally listed County High School for Girls, appearing uncharacteristically intrusive despite compliance with lighting guidelines.

Plan policies cited: DM13, DM14

Read the decision letter on the Inspectorate’s site

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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