35 Nottingham Road, ILKESTON, DE7 5NN

the upgrade of existing advert to support digital poster

Authority: Erewash Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bayliss G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The internal illumination and changing images would substantially increase the visual prominence and dominance of the advertisement in an area with limited other light sources, causing unacceptable harm to visual amenity and the outlook of nearby residential occupants.

Framework references: 136

Plan policies cited: Policy 10 of the Erewash Core Strategy (2014), Policy S10 of the Erewash Local Plan Saved Policies (Amended 2014)

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