Broadbridge Heath Retail Park, Broadbridge Way, Broadbridge Heath, HORSHAM, RH12 3TQ

The proposed D48 digital sign would measure at 5.6 metres (H) x 6 metres (W). It would have 1no. double-sided panel which will display digital advertisements. The sign would be internally LED illuminated with a maximum total light output of 300 candelas per square metres

Authority: Horsham District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Allen M

Main issues, as the Inspector framed them

the effects of the proposal on amenity and public safety

What decided it

The proposed advertisement would be unacceptably detrimental to the amenity of the area by introducing an overly assertive and intrusive visual element that would erode the verdant character of the locality.

Plan policies cited: Policy 14, Policy 32, Policy 33

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