Westgate House, Ground Floor, 12 New John Street, BRADFORD, BD1 2QY

installation of 4 x non illuminated advertisement banners of various dimensions and made from micromesh weave PVC

Authority: City of Bradford Metropolitan District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Clowes M

Main issues, as the Inspector framed them

The effect of the advertisement on amenity, with particular regard to whether it would preserve or enhance the character or appearance of the City Centre Conservation Area

What decided it

The advertisements would result in harmful visual intrusion to the character and appearance of the City Centre Conservation Area and the traditional host building, contrary to the duty under section 72(1) of the Planning (Listed Building and Conservation Areas) Act 1990 and the Framework's requirement to control advertisements only in the interests of amenity.

Plan policies cited: Policy DS1, Policy DS3, Policy ENV3

Read the decision letter on the Inspectorate’s site

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What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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