66-68 Wicker, Sheffield, S3 8JD

the upgrade of an advertising site to display digital content at 68 Wicker Road, Sheffield S3 8JD

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hartley S

Main issues, as the Inspector framed them

The effect of the proposal upon the amenity of the area

What decided it

The proposed digital advertisement hoarding would introduce an alien, visually dominant feature materially out of keeping with the modest, discrete character of existing advertising in the area, thereby harming amenity contrary to local plan and national policy.

Framework references: 112, 136

Plan policies cited: BE13, BE10, CS74

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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