Co-Operative Retail Services Ltd, Block H Paragon Site Boston Manor Road, BRENTFORD, TW8 9GB

Display of two LED illuminated digital advertising screens

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wilson S

Main issues, as the Inspector framed them

The effect of the proposed advertisements on visual amenity

What decided it

The proposal would result in significant harm to visual amenity by dominating the modest scale of the existing building and appearing as a contrived, prominent feature that relates poorly to the building's architectural character, conflicting with local amenity protection policies.

Plan policies cited: Policy CC1, Policy CC5

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