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Dismissed9 November 20223292868

Co-Operative Retail Services Ltd, Block H Paragon Site Boston Manor Road, Brentford, TW8 9GB

Planning appeal 3292868 at Co-Operative Retail Services Ltd, Block H Paragon Site Boston Manor Road, Brentford, TW8 9GB (London Borough of Hounslow) was dismissed on 9 November 2022 by Inspector Wilson S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on visual amenity.

Display of two LED illuminated digital advertising screens

Authority
London Borough of Hounslow
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Wilson S
Postcode
TW8 9GB

Main issues, as the Inspector framed them

  • The effect of the proposed advertisements on visual amenity

What decided it

The proposal would result in significant harm to visual amenity by dominating the modest scale of the existing building and appearing as a contrived, prominent feature that relates poorly to the building's architectural character, conflicting with local amenity protection policies.

What the Inspector cited

Development plan policies
Policy CC1Policy CC5

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hounslow

The authority’s record since 2016 · every decision in 2022

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  2. Allowed11 September 20266010150
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.