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Allowed10 June 20223295817

Cross Keys, 465 Rooley Lane, Bradford, BD4 7SE

Planning appeal 3295817 at Cross Keys, 465 Rooley Lane, Bradford, BD4 7SE (City of Bradford Metropolitan District Council) was allowed on 10 June 2022 by Inspector Robbie G, by written representations. The main issue, as the Inspector framed it: The effects of the proposed freestanding 48-sheet digital advertising display unit upon Amenity.

Installation of 1 x 48 sheet freestanding digital advertising display unit, measuring 6.4m wide x 3.4m high, and comprising pressed metal frame and sealed LED screen

Authority
City of Bradford Metropolitan District Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Robbie G
Postcode
BD4 7SE

Main issues, as the Inspector framed them

  • The effects of the proposed freestanding 48-sheet digital advertising display unit upon Amenity
  • The effects of the proposed freestanding 48-sheet digital advertising display unit upon Public safety

What decided it

The Inspector was satisfied that the proposal would not cause harm to amenity or public safety in a well-lit, busy urban dual carriageway setting within a predominantly commercial area, with conditions controlling luminance and display characteristics ensuring no distraction to drivers.

What the Inspector cited

Development plan policies
CS policy DS1CS policy DS3CS policy DS5

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.