Rolfe Street, Smethwick, B66 2BD

Proposed upgrade of existing 48 sheet advertisement to support digital poster screen

Authority: Sandwell Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Langford-Tejrar K

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area; particularly whether the proposal would preserve or enhance the significance of the Smethwick Summit Galton Valley Conservation Area

What decided it

The immediate surroundings of the appeal site do not offer positive elements which contribute to the significance of the conservation area, therefore the appeal scheme would not erode or detract from any such elements and would preserve the character and significance of the conservation area.

Plan policies cited: Policy HE2 of the Site Allocations and Delivery Development Plan Document (SAD DPD)

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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