Advertisement Hoarding 96-98 High Street, Smethwick, B66 1AQ

upgrade of existing 48 sheet advert to digital poster

Authority: Sandwell Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Moore J

Main issues, as the Inspector framed them

The effect of the proposal on public safety

What decided it

The proposed digital poster would create an unacceptable distraction to drivers and pedestrians at a junction where high levels of concentration are required and where accident data demonstrates a history of injury collisions.

Framework references: 111, 136

Plan policies cited: Policy DM2

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