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Planning appeal decision

Dismissed17 April 20233311360

Advertisement Hoarding 96-98 High Street, Smethwick, B66 1AQ

Planning appeal 3311360 at Advertisement Hoarding 96-98 High Street, Smethwick, B66 1AQ (Sandwell Metropolitan Borough Council) was dismissed on 17 April 2023 by Inspector Moore J, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on public safety.

upgrade of existing 48 sheet advert to digital poster

Authority
Sandwell Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Moore J
Postcode
B66 1AQ

Main issues, as the Inspector framed them

  • The effect of the proposal on public safety

What decided it

The proposed digital poster would create an unacceptable distraction to drivers and pedestrians at a junction where high levels of concentration are required and where accident data demonstrates a history of injury collisions.

What the Inspector cited

Development plan policies
Policy DM2
National Planning Policy Framework
Paragraph 111Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.