162 Bradford Road, Shipley, BD18 3DE

the conversion of four illuminated advertising displays to a single ‘D-Poster’ digital advertising display

Authority: City of Bradford Metropolitan District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Burnham T

Main issues, as the Inspector framed them

The effect of the advertisement on public safety

What decided it

The digital advertisement would not reduce the clarity or effectiveness of traffic signals and would not cause significant distraction to road users, particularly given that brightness can be controlled and similar illuminated advertisements are already an established feature at the site.

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