Dhillon Of London, The Coach House Bullsbridge Industrial Estate, Hayes Road, Southall, UB2 5NB

Planning appeal 3297666 at Dhillon Of London, The Coach House Bullsbridge Industrial Estate, Hayes Road, Southall, UB2 5NB (London Borough of Hounslow) was dismissed on 25 October 2022 by Inspector Wilson S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety, with particular regard to highway safety.

Installation of two internally illuminated digital 48-sheet poster displays with illumination complying with Institute of Lighting Professionals' PLG05, frequency of images no greater than once every ten seconds, no moving images, video or flashing lights

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wilson S
Postcode: UB2 5NB

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety, with particular regard to highway safety

What decided it

The west-facing advertisement would result in unacceptable harm to highway safety by creating distraction at a critical junction where drivers already face multiple cognitive demands, risking conflict between road users and pedestrians.

What the Inspector cited

Development plan policies: Policy D8 of the London Plan (2021)Policy CC5 of the London Borough of Hounslow Local Plan Volume 1Policy EC2 of the London Borough of Hounslow Local Plan Volume 1

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.