746, Advertising right on gable of City Road, Sheffield, S2 1GN

the upgrade of an advertising site to incorporate a digital advertising display

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bennett T

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would assimilate comfortably into the existing commercial context of City Road and would not appear as an incongruous or discordant feature when viewed against the backdrop of nearby large-scale commercial premises and other signage.

Plan policies cited: Policy BE13 of the Unitary Development Plan (UDP)

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