LAND AT THE FORMER NEW ENGLAND PUBLIC HOUSE, BROOK LANE NORTH, BRENTFORD, TW8 0QP

for the erection of a single-sided LED display in portrait orientation (4m wide and 8m high) mounted on a supporting steel structure to face the west bound M4 and public realm improvements at street level

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bennett T

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The supporting steel structure and advertisement would appear stark, dominant and incongruous at street level in close proximity to residential development, detrimentally harming the visual amenity of the area despite being contextually appropriate when viewed from the M4.

Plan policies cited: CC2, CC5

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