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Dismissed28 October 20223297947

Land at the Former New England Public House, Brook Lane North, Brentford, TW8 0QP

Planning appeal 3297947 at Land at the Former New England Public House, Brook Lane North, Brentford, TW8 0QP (London Borough of Hounslow) was dismissed on 28 October 2022 by Inspector Bennett T, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area.

for the erection of a single-sided LED display in portrait orientation (4m wide and 8m high) mounted on a supporting steel structure to face the west bound M4 and public realm improvements at street level

Authority
London Borough of Hounslow
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Bennett T
Postcode
TW8 0QP

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area

What decided it

The supporting steel structure and advertisement would appear stark, dominant and incongruous at street level in close proximity to residential development, detrimentally harming the visual amenity of the area despite being contextually appropriate when viewed from the M4.

What the Inspector cited

Development plan policies
CC2CC5

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.