Planning appeal decision
Land Adjacent to Lovibond House, Porton Road, Sunrise Way, Amesbury, SP4 7GR
Planning appeal 3299327 at Land Adjacent to Lovibond House, Porton Road, Sunrise Way, Amesbury, SP4 7GR (Wiltshire Council) was dismissed on 10 August 2022 by Inspector Evans J, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement upon the amenity of the surrounding area.
a new single illuminated 48-sheet digital advertisement display
- Authority
- Wiltshire Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Evans J
- Postcode
- SP4 7GR
Main issues, as the Inspector framed them
- The effect of the advertisement upon the amenity of the surrounding area
What decided it
The substantial and unacceptable harm to the amenity of the area arising from the conspicuous and intrusive nature of the large illuminated advertisement against the homogenous landscaped backdrop of the estate outweighed any limited benefits.
What the Inspector cited
- Development plan policies
- Policy 57Policy 35
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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