LAND ADJACENT TO LOVIBOND HOUSE, PORTON ROAD, SUNRISE WAY, AMESBURY, SP4 7GR

a new single illuminated 48-sheet digital advertisement display

Authority: Wiltshire Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Evans J

Main issues, as the Inspector framed them

The effect of the advertisement upon the amenity of the surrounding area

What decided it

The substantial and unacceptable harm to the amenity of the area arising from the conspicuous and intrusive nature of the large illuminated advertisement against the homogenous landscaped backdrop of the estate outweighed any limited benefits.

Plan policies cited: Policy 57, Policy 35

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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