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Dismissed18 October 20233299606

Cheltenham Rugby Club, Newlands Park, Southam, Cheltenham, GL52 3PE

Planning appeal 3299606 at Cheltenham Rugby Club, Newlands Park, Southam, Cheltenham, GL52 3PE (Tewkesbury Borough Council) was dismissed on 18 October 2023 by Inspector Worley E, by written representations. The main issue, as the Inspector framed it: The effect of the proposed digital advertising display units upon amenity.

Two free standing digital advertising and information screen signs (internal LED lighting) for Cheltenham Rugby Club each measuring 6m X 3m for the display of static poster advertisements to replace the existing signage and generate revenue for the rugby club and sports and social venue

Authority
Tewkesbury Borough Council
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Worley E
Postcode
GL52 3PE

Main issues, as the Inspector framed them

  • The effect of the proposed digital advertising display units upon amenity

What decided it

The proposed digital advertisement signs would be an anomalous, dominant and alien feature inconsistent with the semi-rural character of the area due to their prominent position, size, scale and internal illumination, resulting in unacceptable harm to visual amenity.

What the Inspector cited

Development plan policies
Policy DES3 of the Tewkesbury Borough Plan adopted 2022Policy SD5 of the Gloucester, Cheltenham, and Tewkesbury Joint Core Strategy adopted 2017Policy GRB4 of the Tewkesbury Borough Plan

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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