CHELTENHAM RUGBY CLUB, NEWLANDS PARK, SOUTHAM, CHELTENHAM, GL52 3PE

Two free standing digital advertising and information screen signs (internal LED lighting) for Cheltenham Rugby Club each measuring 6m X 3m for the display of static poster advertisements to replace the existing signage and generate revenue for the rugby club and sports and social venue

Authority: Tewkesbury Borough Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Worley E

Main issues, as the Inspector framed them

The effect of the proposed digital advertising display units upon amenity

What decided it

The proposed digital advertisement signs would be an anomalous, dominant and alien feature inconsistent with the semi-rural character of the area due to their prominent position, size, scale and internal illumination, resulting in unacceptable harm to visual amenity.

Plan policies cited: Policy DES3 of the Tewkesbury Borough Plan adopted 2022, Policy SD5 of the Gloucester, Cheltenham, and Tewkesbury Joint Core Strategy adopted 2017, Policy GRB4 of the Tewkesbury Borough Plan

Read the decision letter on the Inspectorate’s site

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What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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