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Dismissed29 November 20223299714

Pavement Outside Sew M-Design, 253 Gloucester Road, Cheltenham, Gloucestershire, GL51 8NW

Planning appeal 3299714 at Pavement Outside Sew M-Design, 253 Gloucester Road, Cheltenham, Gloucestershire, GL51 8NW (Cheltenham Borough Council) was dismissed on 29 November 2022 by Inspector Jones D, by written representations. The main issue, as the Inspector framed it: Appeal A: the effect of the proposal on the character and appearance of the area.

the proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, plus the removal of associated BT kiosk(s)

Authority
Cheltenham Borough Council
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
telecoms · Other minor developments
Inspector
Jones D
Postcode
GL51 8NW

Main issues, as the Inspector framed them

  • Appeal A: the effect of the proposal on the character and appearance of the area
  • Appeal B: the effect on amenity

What decided it

The visual harm caused by the prominent siting, size, and large illuminated digital advertisement screens of the Street Hub within an already cluttered street scene outweighed the telecommunications and social benefits offered by the proposal.

What the Inspector cited

Development plan policies
Policy SL1Policy D1Policy D2Policy SD4Policy SD14

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2022

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  5. Dismissed16 June 20233298818
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.