Pavement Outside Sew M-Design, 253 Gloucester Road, Cheltenham, Gloucestershire, GL51 8NW

the proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, plus the removal of associated BT kiosk(s)

Authority: Cheltenham Borough Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: telecoms · Other minor developments
Inspector: Jones D

Main issues, as the Inspector framed them

Appeal A: the effect of the proposal on the character and appearance of the area
Appeal B: the effect on amenity

What decided it

The visual harm caused by the prominent siting, size, and large illuminated digital advertisement screens of the Street Hub within an already cluttered street scene outweighed the telecommunications and social benefits offered by the proposal.

Plan policies cited: Policy SL1, Policy D1, Policy D2, Policy SD4, Policy SD14

Read the decision letter on the Inspectorate’s site

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