Pavement o/s House of Tweed, , 195 High Street, , Cheltenham , GL50 1DE

proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, plus the removal of associated BT kiosk(s)

Authority: Cheltenham Borough Council
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Lee S

Main issues, as the Inspector framed them

Whether the development would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area or the setting of a nearby listed building
The effect of the advertisement on visual amenity, having regard to the Conservation Area and nearby listed building

What decided it

The public benefits of the development, including wi-fi provision and removal of existing kiosks, do not outweigh the substantial harm caused by introducing a large, illuminated, monolithic advertisement structure that would jar with and detract from the significance of the conservation area and nearby listed building.

Framework references: 202

Plan policies cited: D1, HE1, HE3, SD4, SD8

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

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