Planning appeal decision
Pavement O/S House of Tweed, , 195 High Street, , Cheltenham , GL50 1DE
Planning appeal 3298818 at Pavement O/S House of Tweed, , 195 High Street, , Cheltenham , GL50 1DE (Cheltenham Borough Council) was dismissed on 16 June 2023 by Inspector Lee S, by written representations. The main issue, as the Inspector framed it: Whether the development would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area or the setting of a nearby listed building.
proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, plus the removal of associated BT kiosk(s)
- Authority
- Cheltenham Borough Council
- Appeal type
- minor · Planning Appeal
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Lee S
- Postcode
- GL50 1DE
Main issues, as the Inspector framed them
- Whether the development would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area or the setting of a nearby listed building
- The effect of the advertisement on visual amenity, having regard to the Conservation Area and nearby listed building
What decided it
The public benefits of the development, including wi-fi provision and removal of existing kiosks, do not outweigh the substantial harm caused by introducing a large, illuminated, monolithic advertisement structure that would jar with and detract from the significance of the conservation area and nearby listed building.
What the Inspector cited
- Development plan policies
- D1HE1HE3SD4SD8
- National Planning Policy Framework
- Paragraph 202
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


More decisions in Cheltenham Borough Council
The authority’s record since 2016 · every decision in 2023
- Allowed4 March 20263373045Bouncers Lane, Prestbury , Cheltenham , GL52 5JF
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- Dismissed29 November 20223299714Pavement Outside Sew M-Design, 253 Gloucester Road, Cheltenham, Gloucestershire, GL51 8NW
- Dismissed29 November 20223299712Pavement Outside Sew M-Design, 253 Gloucester Road , Cheltenham, GL51 8NW
- Dismissed7 November 20223298563Pavement Outside The Soho Coffee Co, Unit B, The Brewery Quarter, , High Street, Cheltenham, Gloucestershire, GL50 3HH
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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