Pavement Outside The SOHO Coffee Co, Unit B, The Brewery Quarter, , High Street, Cheltenham, Gloucestershire, GL50 3HH

Proposed installation of 1no. new BT Street Hub, incorporating no.2 digital 75" LCD advert screens, plus the removal of associated BT kiosk(s)

Authority: Cheltenham Borough Council
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: utilities-energy · Other minor developments
Inspector: Sutton A

Main issues, as the Inspector framed them

Whether the proposal would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area

What decided it

The harmful visual effects of the tall, solid hub structure and digital advertisements would fail to preserve the character or appearance of the conservation area and the setting of the listed building, and the limited public benefits did not provide clear and convincing justification for this harm.

Framework references: 136, 197, 199, 200, 202

Plan policies cited: Policy D1, Policy HE3, Policy SD4, Policy SD8

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